“Jeff Bezos, founder and CEO of Amazon, made this exact argument in his 2015 letter to shareholders,33 where he introduced the idea of Level 1 and Level 2 decisions. He describes a Level 1 decision as one that is hard to reverse, whereas a Level 2 decision is one that is easy to reverse. Bezos argues that we should be slow and cautious when making Level 1 decisions, but that we should move fast and not wait for perfect data when making Level 2 decisions.”
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
“Everything works out in the end. if it hasn't worked out yet, then it's not the end.”
― I Love You And I'm Leaving You Anyway
― I Love You And I'm Leaving You Anyway
Joji’s 2024 Year in Books
Take a look at Joji’s Year in Books, including some fun facts about their reading.
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