Darin

“Sir Winston Churchill, one of the truly great writers ever to put pen to paper in the English language, often said that when he was stuck on a passage that just would not come out well in a draft, he would put aside the writing and pick up the King James Bible, letting its beautiful phrases and cadences wash over his mind. He would then return to drafting whatever he was working on and invariably found the correct “turn of phrase.”
― James Stavridis, The Leader's Bookshelf

“Storytellers like King make a conscious effort to incorporate metaphor into their speeches and presentations—the “promissory note” being just one of many metaphors in King’s speech. Metaphor gave King the tool to “breathe life” into abstract concepts: • “Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred.” • “Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice.” • “I have a dream that one day even the state of Mississippi, a desert state, sweltering with the heat of injustice and oppression, will be transformed into an oasis of freedom and justice.” • No, no, we are not satisfied, and we will not be satisfied until justice rolls down like waters and righteousness like a mighty stream.”
― Carmine Gallo, The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

“Anaphora is effective in the building of a movement because it increases the intensity of an idea, and intense ideas sear themselves into our brain. There’s a reason why Winston Churchill chose anaphora as his go-to rhetorical device to rally the British people in World War II: We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender. Business leaders often shy away from anaphora because they believe it’s a tool reserved for political speeches. Actually, anaphora can be seamlessly and comfortably incorporated into business presentations meant to inspire audiences to see the world differently.”
― Carmine Gallo, The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

“At a crucial point of the Battle of Britain, when German warplanes were bombing London daily, every available British aircraft was in the sky to stop the planes from reaching the city. As Churchill sat in a car with his military secretary he said, “Don’t speak to me. I have never been so moved.” Churchill sat quietly for five minutes. He then turned to his secretary and asked him to write down a thought that would become one of the most famous quotes of World War II: “Never in the field of human conflict has so much been owed by so many to so few.”6 Only four words in that sentence are more than one syllable and, in six words, Churchill told the entire story of British courage and what it meant to the rest of the world: so much, so many, so few. Those six words summarize stories that fill entire books. “So much” stands for freedom, democracy, and liberty—much of which would have been eliminated if Hitler had not been stopped. “So many” represents the entire population of the British empire at the time and those who lived in the countries Hitler invaded. “So few” is a reference to a small number of English pilots, many of whom were killed in the skies as they defended their homeland.”
― Carmine Gallo, The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't