Gaia De Luca

“If you are trying to decide among a few people to fill a position hire the best writer. it doesn't matter if the person is marketer, salesperson, designer, programmer, or whatever, their writing skills will pay off. That's because being a good writer is about more than writing clear writing. Clear writing is a sign of clear thinking. great writers know how to communicate. they make things easy to understand. they can put themselves in someone else's shoes. they know what to omit. And those are qualities you want in any candidate. Writing is making a comeback all over our society... Writing is today's currency for good ideas.”
― Jason Fried, Rework

“I thought the most beautiful thing in the world must be shadow.”
― Sylvia Plath, The Bell Jar

“Workaholics aren't heroes. They don't save the day, they just use it up. The real hero is home because she figured out a faster way”
― Jason Fried, Rework

“If you build software, every error message is marketing”
― Jason Fried, Rework