“We won't be seeing you,' Fred told Professor Umbridge, swinging his leg over his broomstick.
'Yeah, don't bother to keep in touch,' said George, mounting his own.
Fred looked around at the assembled students, and at the silent, watchful crowd. 'If anyone fancies buying a Portable Swamp, as demonstrated upstairs, come to number ninety-three, Diagon Alley — Weasleys' Wizard Wheezes,' he said in a loud voice, 'Our new premises!'
'Special discounts to Hogwarts students who swear they're going to use our products to get rid of this old bat,' added George, pointing at Professor Umbridge.
'STOP THEM!' shrieked Umbridge, but it was too late. As the Inquisitorial Squad closed in, Fred and George kicked off from the floor, shooting fifteen feet into the air, the iron peg swinging dangerously below. Fred looked across the hall at the poltergeist bobbing on his level above the crowd.
'Give her hell from us, Peeves.'
And Peeves, who Harry had never seen take an order from a student before, swept his belled hat from his head and sprang to a salute as Fred and George wheeled about to tumultuous applause from the students below and sped out of the open front doors into the glorious sunset.”
― Harry Potter and the Order of the Phoenix
'Yeah, don't bother to keep in touch,' said George, mounting his own.
Fred looked around at the assembled students, and at the silent, watchful crowd. 'If anyone fancies buying a Portable Swamp, as demonstrated upstairs, come to number ninety-three, Diagon Alley — Weasleys' Wizard Wheezes,' he said in a loud voice, 'Our new premises!'
'Special discounts to Hogwarts students who swear they're going to use our products to get rid of this old bat,' added George, pointing at Professor Umbridge.
'STOP THEM!' shrieked Umbridge, but it was too late. As the Inquisitorial Squad closed in, Fred and George kicked off from the floor, shooting fifteen feet into the air, the iron peg swinging dangerously below. Fred looked across the hall at the poltergeist bobbing on his level above the crowd.
'Give her hell from us, Peeves.'
And Peeves, who Harry had never seen take an order from a student before, swept his belled hat from his head and sprang to a salute as Fred and George wheeled about to tumultuous applause from the students below and sped out of the open front doors into the glorious sunset.”
― Harry Potter and the Order of the Phoenix
“The opposite of a correct statement is a false statement. But the opposite of a profound truth may well be another profound truth.”
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“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
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Isetwald’s 2024 Year in Books
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