Francisco S. Homem De Mello > Quotes > Quote > Francisco liked it

“The startup’s goal is to find a profitable customer acquisition strategy by spending small amounts of money in a lot of them, measuring results, and then narrowing down the best channels, while performing PDCA for continuous improvement.”
― Francisco S. Homem de Mello, Hacking the Startup Investor Pitch: What Sequoia Capital’s business plan framework can teach you about building and pitching your company