Ken Kocienda > Quotes > Quote > Natalía liked it

“At Apple, we never would have dreamed of doing that, and we never staged any A/ B tests for any of the software on the iPhone. When it came to choosing a color, we picked one. We used our good taste—and our knowledge of how to make software accessible to people with visual difficulties related to color perception—and we moved on.”
― Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs