Ask the Author: Richard Blazevich
Answered Questions (4)
Richard Blazevich
I was surprised how easy it was to self-publish my first book. I used crowd-sourcing services including Fiverr.com and Freelancer.com to get the book edited and to get a great book cover design. Amazon.com has three easy-to-use platforms for self-publishing: CreateSpace for paperback books, KDP for Kindle versions, and ACX for audiobooks. I recommend that aspiring authors look into these services to help them develop and publish their books.
Richard Blazevich
I currently have two more books in the works. One is with my co-author for Digital Marketing Journey, Eric Bishop. We’re working on a book about nimble innovation teams. We’ve both had success using small teams to generate new product lines, which has proven to be faster than the standard development approach that most companies use. We hope to publish a book on that topic in 2018.
I’ve also started writing a book about interview strategies for getting jobs in top-tier companies. I lead campus recruiting for my company’s marketing department, and my first solo book will be based on my experiences interviewing hundreds of candidates over the past 15 years. My goal for that book will be to help people develop winning answers to challenging interview questions. I plan to publish it by the end of 2017.
I’ve also started writing a book about interview strategies for getting jobs in top-tier companies. I lead campus recruiting for my company’s marketing department, and my first solo book will be based on my experiences interviewing hundreds of candidates over the past 15 years. My goal for that book will be to help people develop winning answers to challenging interview questions. I plan to publish it by the end of 2017.
Richard Blazevich
I've worked for successful consumer products companies for over 15 years. While those companies have been able to adapt as consumers have gone digital, many of our retail customers have struggled. I wrote this book based on the struggles of those companies. My co-author had also seen companies struggle to adapt during his career, so we were able to build ideas together based on similar experiences.
Richard Blazevich
A few years ago, I was working on a digital marketing project with Eric Bishop, who eventually became my co-author for this book. He was the VP of business innovation for a marketing agency, and I was one of his clients. As we built advertising strategies together, we realized that our approaches could be useful for others who are struggling with an ever-changing marketing environment. Our ideas included everything from how to find a new creative agency to how to create an ecommerce site. We started writing down these tips in hopes that other marketers could use them to grow their businesses. That eventually turned into the Digital Marketing Journey book.
Eric and I also enjoy public speaking. We’ve both been featured speakers at digital marketing conferences and corporate events. We hope this book will open opportunities for us to do more speaking engagements in the future.
Eric and I also enjoy public speaking. We’ve both been featured speakers at digital marketing conferences and corporate events. We hope this book will open opportunities for us to do more speaking engagements in the future.
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