Ask the Author: Pete Williams
Answered Questions (5)
Pete Williams
Hearing how sharing your story and experiences helps others.
Pete Williams
Be very clear on the outcome and purpose of your book – is it simply a creative outlet, a lead generator for your business, to help and deliver value to your readers/community.
All three are valid, but all three are very very different.
All three are valid, but all three are very very different.
Pete Williams
Right now we are 90 days out from release, so it's all hands on deck doing what I love – marketing.
We're trying to do everything we can to give the book every chance it has to help people.
We've been very lucky to win a few awards so far, such as a Gold Medal Non-Fiction Book Award; Silver Medal Axiom Business Book Award; a Bronze Stevie Award for Best Business Book – so hopefully we can capitalise on those to extend the reach for Cadence.
We're trying to do everything we can to give the book every chance it has to help people.
We've been very lucky to win a few awards so far, such as a Gold Medal Non-Fiction Book Award; Silver Medal Axiom Business Book Award; a Bronze Stevie Award for Best Business Book – so hopefully we can capitalise on those to extend the reach for Cadence.
Pete Williams
Writing is not natural to me at all... I'm a small business owner by trade and skill; so sitting down to write a business book isn't close to my day-to-day.
The deal for this book was signed close to two years ago, so the inspiration came and went throughout the process.
As soon as we turned the book from a typical non-fiction book into a business parable it got so much more engaging for everyone, including me, as it was closer to what I am used to – conversations.
The deal for this book was signed close to two years ago, so the inspiration came and went throughout the process.
As soon as we turned the book from a typical non-fiction book into a business parable it got so much more engaging for everyone, including me, as it was closer to what I am used to – conversations.
Pete Williams
Cadence was a culmination of a few things.
The central business premise is around a business framework (The 7 Levers) which has begun to form a little community and movement since we first discussed this idea on a podcast about 6 years ago.
So with a nudge from the community, I started working on a traditional business book around the 7 Levers Framework and 10% Wins concepts.
It started out as a traditional non-fiction book, but something just didn't feel right (pun intended), so with a little pivot and some help from two amazing editors we turned the book into a narrative parable style book.
It's based on a true story, which has made it so much more engaging than I could have ever done on my own.
The central business premise is around a business framework (The 7 Levers) which has begun to form a little community and movement since we first discussed this idea on a podcast about 6 years ago.
So with a nudge from the community, I started working on a traditional business book around the 7 Levers Framework and 10% Wins concepts.
It started out as a traditional non-fiction book, but something just didn't feel right (pun intended), so with a little pivot and some help from two amazing editors we turned the book into a narrative parable style book.
It's based on a true story, which has made it so much more engaging than I could have ever done on my own.
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