Ask the Author: Tom Locke
Answered Questions (5)
Tom Locke
Never really had the problem - probably because there are so many ways to spin a story about music.
Tom Locke
The positive feedback on what I have written and the smiles I have put on people's faces - good music does that to people when they can relate to it.
Tom Locke
Be the CEO of your book and keep control of your written word. When it comes to marketing and promoting, no one tells your story better than you do - so be prepared to put in some serious time in this endeavour.
Tom Locke
Marketing and promoting my book via press releases, podcasts, radio and Internet interviews, book reviews, trade shows, book signings and speaking engagements.
Tom Locke
This book is the culmination of a journey that started back in 1986 with an idea I had about creating a legacy to the music that shaped my life, and a desire to share this legacy in an entertaining and informative way with others.
Growing up in the 50s and 60s in Toronto, we had radio as a staple at our house. Living in a “border” town we were privy to many major U.S. radio and TV stations and their programs. It was one of those U.S. radio programs that gave me the inspiration for my legacy idea. That program was called 'The Rest of the Story,' hosted by the incomparable newscaster Paul Harvey, who originated this nationally sponsored segment out of Chicago. His tag line “And now you know the rest of the story” stayed in my mind.
Embracing this format, I designed a five-minute teaser segment about music to be heard on the radio during drive times to and from work. An interesting musical fact or period of time would be introduced for the listener to ponder during a commercial break. After the commercial break, the listener would get “the rest of the story,” culminating in the playing of the record mysteriously featured in the segment.
In 2000, I introduced the online world to these music segments, calling them “Moments In Time.” A curated walk down memory lane, this five-minute feature is now in its 22nd year and airs weekly on the web via Treasure Island Oldies. My book, released in the fall of 2021, is a selection of these stories.
Growing up in the 50s and 60s in Toronto, we had radio as a staple at our house. Living in a “border” town we were privy to many major U.S. radio and TV stations and their programs. It was one of those U.S. radio programs that gave me the inspiration for my legacy idea. That program was called 'The Rest of the Story,' hosted by the incomparable newscaster Paul Harvey, who originated this nationally sponsored segment out of Chicago. His tag line “And now you know the rest of the story” stayed in my mind.
Embracing this format, I designed a five-minute teaser segment about music to be heard on the radio during drive times to and from work. An interesting musical fact or period of time would be introduced for the listener to ponder during a commercial break. After the commercial break, the listener would get “the rest of the story,” culminating in the playing of the record mysteriously featured in the segment.
In 2000, I introduced the online world to these music segments, calling them “Moments In Time.” A curated walk down memory lane, this five-minute feature is now in its 22nd year and airs weekly on the web via Treasure Island Oldies. My book, released in the fall of 2021, is a selection of these stories.
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