Ask the Author: Felix Holzapfel

“Ask me a question.” Felix Holzapfel

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Felix Holzapfel In my old life—running a digital marketing agency—I needed to find new inspiration almost every day:

How to address challenge A?
How to creatively use the latest technology B—often in an environment with
challenge C?
How can I help my colleagues with problem D? And so on.

Usually, everything needed to happen asap. I learned that I could find inspiration pretty much everywhere—often at places or opportunities you wouldn't imagine. That's why I try to explore the world with my eyes wide open, absorbing as much as possible of everything around me—knowing that the next inspiration is only one thought away and can strike any second. Whenever it hits me, so I don’t lose it, I try to write the inspiration down and use it appropriately.
Felix Holzapfel I go for a short walk or run. If I move my body, my thoughts move as well. But mostly, I'm a lucky guy because the blockades don't last long. If I have a strong block I can't get over, I take it as a sign that the topic is just not meant for me. When I was a kid, my parents didn't like that behavior at all. They said I always followed the path of least resistance. Today, I understand where they were coming from, but for me, so far, that behavior has paid off—at least most of the time. Besides, I always have more ideas than I can use, so I focus on the ones that work best for me.
Felix Holzapfel Three main elements inspired me:

First, my having worked for two decades in the IT and digital marketing industry.
While explaining the latest trends to an elite audience, I thought that parts of IT are knowledge everyone should have—especially in our day, when technology is omnipresent and about to change some of humanity’s fundamentals.

Second, after selling our company, I took a one-year sabbatical to travel the world with my wife and our two children. I visited creative hotspots and benefitted from fascinating conversations with industry experts, entrepreneurs, and other inspiring people. Many of these inspirations found their way into the book.

Third, we returned home in February 2020, just before Covid-19 changed the world. This extraordinary stroke of fate influenced what I had been thinking about and added new ideas to my initial concept for this book.

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