Ask the Author: Calvin Jones

“Have a question for me? Fire away!” Calvin Jones

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Calvin Jones The original catalyst for the non-fiction book I'm exploring at the moment was a Pro Seminar I delivered for Marketing Profs on the topic of Future-Proof SEO. In that I touched on the themes of relevance, adding value and how search, content and social media were becoming inextricably linked in the quest for "findablilty".

I wrote about a similar topic in a blog post about a year later and it seemed to resonate with people. I approached a publishing contact with the idea and I'm currently discussing the book with a leading UK publisher.
Calvin Jones I don't know really -- inspiration is all around us, all the time. Little things trigger thoughts and ideas... the best ones linger, and provoke further thought. Eventually I just feel compelled to write stuff down.
Calvin Jones If I'm struggling with something I usually go for a walk. I'm mad about wildlife (I run the Ireland's Wildlife website and social media channels in my "spare time"), and escaping for an hour or two and getting closer to nature usually re-envigorates me.
Calvin Jones I'm working through a proposal with Bloomsbury in the UK for a Digital Marketing book on the evolution / consolidation of search, content and social media and on the sequel to Empire.
Calvin Jones Write.

You'd be amazed how easy it is to find excuses not to write. Just sit down and write.
Calvin Jones The variety. This week I've been working on topics ranging from digital transformation in the financial services industry to the arrival of basking sharks off the Irish coast to working on the second instalment in my Fantasy series, The Bantara Chronicles.

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