Books by Robert J. Dolan
Robert J. Dolan
Average rating 3.78 · 76 ratings · 9 reviews · shelved 397 times
Average rating 3.78 · 76 ratings · 9 reviews · shelved 397 times
Showing 12 distinct works.
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Power Pricing: How Managing Price Transforms the Bottom Line
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published
1997
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8 editions
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Managing the New Product Development Process: Cases and Notes
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published
1992
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3 editions
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Strategic Marketing Management (Practice of Management Series)
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published
1992
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5 editions
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Marketing Management: Text and Cases
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published
2001
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2 editions
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Marketing Management Readings: From Theory to Practice, vol. 3 (Marketing Management Series)
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published
1985
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6 editions
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Marketing Management: Text and Cases (MCGRAW HILL/IRWIN SERIES IN MARKETING)
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published
1993
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6 editions
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Managing the New Product Development Process
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published
1998
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2 editions
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La esencia del marketing: plan de acción (Vol. II)
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La esencia del marketing: estrategia (Vol. I)
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Marketing Strategy
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Power Pricing
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Profit durch Power Pricing. Strategien aktiver Preispolitik.
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