Books by Donald R. Lehmann

Donald R. Lehmann
Average rating 3.91 · 116 ratings · 4 reviews · shelved 703 times

Showing 16 distinct works.

	Managing Customers As Investments: The Strategic Value Of Customers In The Long Run by Sunil Gupta (Goodreads Author), Donald R. Lehmann 3.72 avg rating — 40 ratings — published 2005 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Product Management (McGraw-Hill/Irwin Series in Marketing) by Donald R. Lehmann, Russell Winer really liked it 4.00 avg rating — 35 ratings — published 1993 — 17 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Analysis for Marketing Planning by Donald R. Lehmann, Russell S Winer 3.77 avg rating — 30 ratings — published 1988 — 15 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Research by Donald R. Lehmann, Sunil Gupta, Joel H. Steckel 4.80 avg rating — 5 ratings — published 1997 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Metrics and Financial Performance by Donald R. Lehmann, David J. Reibstein 3.67 avg rating — 6 ratings — published 2006	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Market research and analysis by Donald R. Lehmann 4.75 avg rating — 4 ratings — published 1979 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	32 by Donald R. Lehmann really liked it 4.00 avg rating — 1 rating — published 2003 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Slaymaker Interrupt by Donald R. Lehmann really liked it 4.00 avg rating — 1 rating — published 2010	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Courtland's Spirits: A Carol for the National Pastime by Donald R. Lehmann liked it 3.00 avg rating — 1 rating — published 2001	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Research: Instructor's Manual & Testbank by Donald R. Lehmann 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	マーケティング計画―立案手法入門 by Donald R. Lehmann 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Investigacion y Analisis de Mercado by Donald R. Lehmann 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Analysis for Market Planning. by Donald R. Lehmann (2008-02-01) by Donald R. Lehmann 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Product Management (4th International Edition) by Donald R. Lehmann 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Meta-Analysis in Marketing: Generalization of Response Models by John U. Farley, Donald R. Lehmann 0.00 avg rating — 0 ratings — published 1986	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Assessing Marketing Strategy Performance by Christine Moorman, Donald R. Lehmann 0.00 avg rating — 0 ratings — published 2004	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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