Alex Harris > Quotes

“Blog posts Before the holiday season starts, create a lot of blog posts centered on the products you are offering in your e-commerce store.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Promote best sellers. Many e-commerce sites will have a list of best sellers. Promote those best sellers to all of your new visitors. This will help decrease the time it takes someone to actually purchase items. People want to be told exactly what to purchase. Displaying your best sellers across your website is a great way to do that.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Reengineer what your competitors are doing. You can use tools like SpyFu.com and Moz.com to understand what your competitors are doing in search. That way, you can reengineer what they’re doing and increase your search engine results as well.    10. Use alt”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Credibility sets the stage. Logic leads to conclusion. Emotion leads to action. Strategically balancing all three persuades conversion.”
― Alex Harris, Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits

“A sale link on your navigation bar. Having a sale category will allow people know where to find the sale items quicker to save more money.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Offer loyalty rewards.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“do not suggest organizing your navigation by brand names. Segments should be categories, not brand names.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Hire a professional copywriter. Having great content and copy is essential to any website. You website should have a personality and specific voice that is friendly and engaging. One of the top copywriters I use is CowgirlCopywriter.com”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“use dropdown menus only if it makes sense. You do not want to clutter your top navigation with every single page from your website.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Use Google Speed Test to figure out where you can improve the speed of your website’s loading.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Determine the 80/20. Most e-commerce sites make 80 percent of their revenue off 20 percent of their inventory. Understand what that 20 percent is,”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Show the CEO or spokesperson. People like to buy from people that they like. I recommend adding a photo of your staff or the CEO. This way a new customer can identify with whom they’re buying from.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Consider Multi-store e-commerce. If you have specific vertical, you may want to consider taking your inventory and creating small boutique websites for specific product lines. Software like Netsuite.com can create multiple e-commerce stores from one admin dashboard.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Increase the font size across your site. With technology changing so much these days, the average screen size has made fonts very small. Making fonts bigger will make the information easier to read and get more people to buy your products.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Create tabs with e-mail opt-in sign-up boxes. Go into Facebook and create another application tab that says “sign up to get special offers.” A”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Next, you need a seasonal marketing calendar. You should be planning your marketing strategy at least three months in advance. That way, you can set up your promotions ahead of time. Then you are not rushing at the last minute to capitalize on the sales.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Show a pop-up overlay. Adding a pop-up overlay for new visitors will get people onto your e-mail list. You can do e-mail opt-ins for special offers or promo codes for first-time, unique visitors.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Link to FAQs. A frequently asked questions section they can click on can be very important. Make sure to show the most popular questions at the top of the FAQ page.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Add an opt-in box. This is a great tip I got from askpat.com. Adding an e-mail subscribe box to your About page is great way to collect leads. If people are interested in your products, this is a great place to collect leads.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads

“Give away something for free. People want to say yes to people that have done something for them. So giving away something for free will help influence people to purchase from you later down the road.”
― Alex Harris, Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads