Leander Kahney > Quotes

“The thing is, it’s very easy to be different, but very difficult to be better.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“Someone started taking notes, Steve said, 'You don't need to takes notes. If it's important, you'll remember it'.”
― Leander Kahney, Inside Steve's Brain

“When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. . . . Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”
― Leander Kahney, Inside Steve's Brain

“Innovation,” he wrote, “is rarely about a big idea; more usually it’s about a series of small ideas brought together in a new and better way.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“He was ego-free, which was very rare in the design student world. Most design students had lots of ego and very little talent. Jony was the other way around.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“if there’s not some sort of friction in a move forward, your step is not as consequential as you’d like to believe it is.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“He thought it essential for youngsters to develop tenacity “so there’s never an idle moment”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“Focus means saying "no." Jobs focuses Apple's limited resources on a small number of projects it can execute well.”
― Leander Kahney, Inside Steve's Brain

“Jobs had been famously stingy when it came to charities, arguing that the most charitable thing he could do was increase Apple’s value so that shareholders had more money to give away to the causes of their choice”
― Leander Kahney, Tim Cook: The Genius Who Took Apple to the Next Level

“When you see the most dramatic shift is when you transition from an abstract idea to a slightly more material conversation,’ Jony said.”
― Leander Kahney, Jony Ive: The Genius Behind Apple’s Greatest Products

“The iPhone When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense. —JONY IVE”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“Marketing, after all, is really theater,” Sculley wrote. “It’s like staging a performance. The way to motivate people is to get them interested in your product, to entertain them, and to turn your product into an incredibly important event.”
― Leander Kahney, Inside Steve's Brain

“nothing is left to chance; everything must be deeply considered.”
― Leander Kahney, Jony Ive: The Genius Behind Apple’s Greatest Products

“The late eighties was a good vintage. ID was not yet fashionable so a lot of people were doing it for the right reasons - to make good design, not become stars.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“The thing is, it’s very easy to be different, but very difficult to be better. —JONY IVE”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“following the herd was not a good thing, that it was a terrible thing to do”
― Leander Kahney, Tim Cook: The Genius Who Took Apple to the Next Level

“Estou procurando um lugar que precise de muitas reformas e consertos, mas que tenha fundações sólidas. Estou disposto a demolir paredes, construir pontes e acender fogueiras. Tenho uma grande experiência, um monte de energia, um pouco dessa coisa de ‘visão’ e não tenho medo de começar do zero. - Steve Jobs”
― Leander Kahney, Inside Steve's Brain

“He was completely interested in humanizing technology.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“a person should not have to choose between doing good and doing well”
― Leander Kahney, Tim Cook: The Genius Who Took Apple to the Next Level

“When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they are financing you or going to do the production, and you have to be able to turn them on to the product and its feasibility. Jony was able to do that.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“He hated computers having names like ZX75 and numbers of megabytes. He hated technology as it was in the 1990s.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“Jony, too, would become a master of the approach, agreeing with Jobs’s mantra: ‘Simplicity is the ultimate sophistication.”
― Leander Kahney, Jony Ive: The Genius Behind Apple’s Greatest Products

“We rarely control the timing of opportunities, but we can control our preparation”
― Leander Kahney, Tim Cook: The Genius Who Took Apple to the Next Level

“As product schedules get tighter and the level of difficulty rises, the first casualty is innovation,”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“He was a really energetic person and desperately keen for his son to succeed. He was simply a caring father who tried to make sure that Jony had all the best opportunities to get on as a designer.”
― Leander Kahney, Jony Ive: The Genius Behind Apple’s Greatest Products

“Part of the process is Apple’s overall corporate strategy: What markets does it target, and how does it target them? Part of it is keeping abreast of new technology developments and being receptive to new ideas, especially outside the company. Part of it is about being creative, and always learning. Part of it is about being flexible, and a willingness to ditch long-held notions. Part of it is about being customer-centric. And a lot of it is trying to find the simplest, most elegant solution through an iterative, generate-and-test design process. Innovation at Apple is largely about shaping technology to the customer’s needs, not trying to force the user to adapt to the technology.”
― Leander Kahney, Inside Steve's Brain

“What happened? They had it! They had it in the palm of their hands! They grabbed defeat from the jaws of victory!”
― Leander Kahney, Inside Steve's Brain

“Some designers believe the more research you do, the better the solution,” said Weaver. “I personally believe in common sense and intuition. Jonathan’s strength was that he quickly grasped the essentials of a challenge, producing intuitive solutions, which were elegant, viable and had a sense of detail rare in one so young.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“The older I get, the more I’m convinced that motives make so much difference,” Jobs said. “HP’s primary goal was to make great products. And our primary goal here is to make the world’s best PCs—not to be the biggest or the richest.” Jobs said Apple has a second goal, which is to make a profit—both to make money but also to keep making products. “For a time,” Jobs said, “those goals got flipped at Apple, and that subtle change made all the difference. When I got back, we had to make it a product company again.”
― Leander Kahney, Inside Steve's Brain

“our goal is not just to make money but to make great products.. make only first-class products with high margins so that Apple could continue to develop even better first-class products”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products