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“It was tricky to navigate this uncharted terrain with undefined customers, but we were lucky to sell to a segment that hadn't been defined up front. There was no obvious way to target this underserved market, but we met this challenge by going very broad.”
― Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business
― Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business



