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“RELATIONSHIP VERSUS TASK ORIENTATION POINTS TO REMEMBER Hot-Climate Cultures: Are relationship based. Communication must create a “feel-good” atmosphere. Although the individuals may be otherwise, the society is feeling oriented. Efficiency and time do not take priority over the person. It is inappropriate to “talk business” upon first arriving at a business meeting or making a business phone call. Cold-Climate Cultures: Are task oriented. Communication must provide accurate information. Although individuals may be otherwise, the society is logic oriented. Efficiency and time are high priorities and taking them seriously is a statement of respect for the other person.”
― Foreign to Familiar, 2nd Edition: A Guide to Understanding Hot-and Cold- Climate Cultures
― Foreign to Familiar, 2nd Edition: A Guide to Understanding Hot-and Cold- Climate Cultures




