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“Research in December 1955 by the BBC Audience Research Unit, under Robert Silvey, was broadly consistent with independent research by the Gallup group in findings about the average number of viewers for each network. Research by Television Audience Measurement Ltd (TAM) indicated higher viewing figures for ITV than those recorded by Gallup and the BBC, particularly on the weekend, when TAM recorded a 20 per cent”
― Rating the Audience: The Business of Media
― Rating the Audience: The Business of Media
