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“I’ve always believed writing ads is the second most profitable form of writing. The first is ransom notes…”
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“Writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.”
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“Insight is rarer, and infinitely more precious. A strong insight can fuel a thousand ideas, a thousand reasons to act and make something happen. That, more than anything, should be your reason to fight and persevere for your own insight moment. When you are armed with a powerful insight, the ideas never stop flowing.”
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