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“The big question is: will consumers eat biocultured food? The answer, it appears, is that today’s consumers do not know what is in a sausage, a pie, a chicken nugget, a dim sum or a crab stick anyway – and will probably eat it provided the price is right and the food is tasty and safe. In support of this view is the fact that, in the 1950s nobody on Earth wore synthetic fabrics made from petroleum – and today almost everybody does, suggesting that novel technologies can be universally embraced provided they meet consumer needs, wishes and budgets.”
― Food or War
― Food or War
