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“the great thing about graphic design is that it is almost always about something else.”
― Seventy-nine Short Essays on Design
― Seventy-nine Short Essays on Design
“designers actually can change the world for the better by making the complicated simple and finding beauty in truth.”
― Seventy-nine Short Essays on Design
― Seventy-nine Short Essays on Design
“the more things you’re interested in, the better your work will be.”
― Seventy-nine Short Essays on Design
― Seventy-nine Short Essays on Design
“...use design as a secret disguise to infiltrate whatever world you want to go into. If you do that over and over again, and then translate that interest and curiosity into the work that you’re doing, you’ll do great.”
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“And if I can’t get excited about whatever that something else is, I really have trouble doing good work as a designer. To me, the conclusion is inescapable: the more things you’re interested in, the better your work will be.”
― Seventy-nine Short Essays on Design
― Seventy-nine Short Essays on Design
“I was inspired by the legendary midcentury advertising art director Helmut Krone. "I've spent my whole life lighting logos," he once said. "A logo says, 'I am an ad. Turn the page.'" Instead, he created indelible identities for his clients by making distinctive choices and deploying them relentlessly..." -p. 45”
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“And I was reminded of something I learned from another mentor, my first boss after I graduated, Massimo Vignelli, who once described the difference between complication and complexity. A love affair that's complex is wonderful, he said, but a love affair thats complicated is a disaster.”
― About Design: Insights and Provocations for Graphic Design Enthusiasts
― About Design: Insights and Provocations for Graphic Design Enthusiasts
