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“Eric Schlosser’s Fast Food Nation.”
― Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
― Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
“The second—incremental improvement—maintains your positioning but fails to create the type of distinction that inspires the passion that results in client loyalty and engagement.”
― Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
― Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
“Equality and respect are woven into the fabric of the conduct and performance of iconic organizations and leaders. Period.”
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“playing “cautiously” is not the same as playing “smartly.”
― Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
― Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
“Creative people generally are self-motivated, independent, delighted by novelty, risk takers, tolerant of ambiguity, deeply involved in their work, avid readers, and world travelers.”
― Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
― Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
“There is a compelling story within each person and every organization.”
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“The first—imitation—merely does enough to keep your competitors in check. It does not create space in the marketplace; all it does is temporarily ensure that the pack of nondifferentiated competitors keeping their doors open will include you.”
― Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
― Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
