Jesse James Garrett > Quotes

“Presenting a style on your Web site that’s inconsistent with your style in other media doesn’t just affect the audience’s impression of that product; it affects their impression of your company as a whole. People respond positively to companies with clearly defined identities. Inconsistent visual styles undermine the clarity of your corporate image and leave the audience with the impression that this is a company that hasn’t quite figured out who it is.”
― Jesse James Garrett, The Elements of User Experience: User-Centered Design for the Web and Beyond

“The practice of creating engaging, efficient user experiences is called user-centered design. The concept of user-centered design is very simple: Take the user into account every step of the way as you develop your product. The implications of this simple concept, however, are surprisingly complex. Everything the user experiences should be the result of a conscious decision on your part.”
― Jesse James Garrett, The Elements of User Experience: User-Centered Design for the Web and Beyond

“Requirements must be falsifiable—that is, it must be possible to demonstrate when a requirement has not been met.”
― Jesse James Garrett, The Elements of User Experience: User-Centered Design for the Web and Beyond

“Documentation is never an end in itself; it is only a means to an end. Creating documentation for its own sake is not merely a waste of time—it can be counterproductive and demoralizing.”
― Jesse James Garrett, The Elements of User Experience: User-Centered Design for the Web and Beyond