Joseph J. Romm > Quotes

“Conservatives have adopted messaging strategies that allowed them to succeed politically even with policies that don’t have strong popular support. Indeed, that is one reason they turned the tide against President Obama in 2010—simple, relentless messaging. Similarly, those who deny the reality of climate science have made use of the best rhetorical techniques. Those seeking to inform the public about the very real dangers of a warming climate will need to learn the lessons of the best communicators if they are to overcome the most well-funded disinformation campaign in history.”
― Joseph J. Romm, Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga

“Yet that is little help to the mass commercialization of zero-carbon hydrogen because technologies that run directly on renewable electricity are the main competitor to technologies that might run on hydrogen made from renewable electricity. Similarly”
― Joseph J. Romm, The Hype About Hydrogen, Revised Edition: False Promises and Real Solutions in the Race to Save the Climate

“The process of liquefying molecular hydrogen consumes up to 40% of the energy content of the weight shipped.” Cooling hydrogen to –423°F (–253°C)”
― Joseph J. Romm, The Hype About Hydrogen, Revised Edition: False Promises and Real Solutions in the Race to Save the Climate