Phil Cooke > Quotes

“Stop looking for the biggest crowd, and start looking for the right crowd.”
― Phil Cooke, One Big Thing: Discovering What You Were Born to Do

“Ideas are the most fragile things in the world, and if you do not write them down, they will be lost forever.”
― Phil Cooke, One Big Thing: Discovering What You Were Born to Do

“Be ruthless in one important area: Yourself. Be ruthless about your commitment to Christ. Be ruthless about your intellectual growth. Be ruthless about finishing well. One of the biggest areas we should be ruthless about is our time. How much time do you spend complaining about your problems to people who can't help you solve them? How much time do you talk when you should be doing? When it comes to others, be gracious. But when it comes to you and your time, be ruthless.”
― Phil Cooke

“Writing my blog has saved me thousands on therapy.”
― Phil Cooke, One Big Thing: Discovering What You Were Born to Do

“Facebook has more than 1 billion members, which by population makes it the third largest country in the world—somewhere between India and the United States. Who’s sending missionaries to that country? Who’s planting churches there?”
― Phil Cooke

“The most valuable commodity of the 21st century will be undivided attention.”
― Phil Cooke

“The most creative approach is often the simple approach.”
― Phil Cooke

“social media isn’t about “marketing” your church or message; it’s about “connecting” with people who want to make your story part of their story.”
― Phil Cooke

“The Internet has given us the illusion of intimacy. We read someone's books, articles, sermons, or watch their videos online, and we feel we know them, so why not share what we think is wrong? But that illusion of intimacy is just that – an illusion. It distracts us from the important principle of reaching out to them personally first, and making the sometimes difficult effort of keeping it private and saving the relationship.”
― Phil Cooke

“In (hyper-loyal) cultures, loyalty is so highly prized that it covers a multitude of leadership sins. I’ve seen numerous bad leaders cover their ineptitude by stressing the importance of loyalty over competence. They teach that loyalty is more important than excellence and they use that idea to distract the team from their own inability to perform.”
― Phil Cooke

“Culture is more important than vision. Some leaders have great vision, but have created a toxic culture where that vision will never happen.”
― Phil Cooke

“Clarity is a sign of intellectual energy.”
― Phil Cooke, One Big Thing: Discovering What You Were Born to Do

“By 1833 the largest publisher in America, Harper and Company, boasted one horse-powered printing press and seven hand presses while the American Bible Society owned 16 new state-of-the-art, steam-driven presses and 20 hand presses.”
― Phil Cooke

“God chose to introduce Himself to us in the first verse of Genesis as a Creator. And yet so few Christians really understand the power of creativity to influence the culture.”
― Phil Cooke

“A significant percentage of the millions of students who will graduate schools today are desperately searching for the one thing. But rather than help them discover the secrets that could launch them into a successful and fulfilling life, many universities simply keep the addiction going – capitalizing on that need in order to keep tuition coming in and filling seats.”
― Phil Cooke, One Big Thing: Discovering What You Were Born to Do

“Don't settle.”
― Phil Cooke

“It doesn’t matter if you have a great message if no one is listening.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“Whatever we’re wrestling with personally comes out in our work.”
― Phil Cooke, One Big Thing: Discovering What You Were Born to Do

“This is why so many in the culture think the church is irrelevant. The world is asking questions, but we refuse to deal with them.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“At its core, branding is simply the art of surrounding a product, organization or person with a powerful and compelling story.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“But with the Christian faith, our goal is a bit different. We want as many people as possible to have the opportunity to hear the gospel, but we also know that we can’t compromise, water down or modify the product. Maintaining the integrity of the Christian message”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“It’s natural that marketers should look to religion for inspiration. Religion is all about identity. Who am I? Why am I here? What’s my purpose in life?”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“In a previous age, all a preacher needed to be successful was a good Bible, a calling from God and strong lungs. But in today’s digital culture, where a typical American deals with as many as 5,000 media messages a day, how does the voice of your church, ministry, nonprofit organization or idea rise above the racket?”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“Education was my father’s way out of poverty. He taught me that learning was incredibly valuable.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“engaging in the Internet means that you lose control of your brand. You”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“Branding is about building trust and loyalty and extending your customer relationships far beyond a single transaction.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“in spite of the phenomenal growth of the Internet and mobile devices, I still believe television will continue to be an incredibly important medium for the Church. After all, over the last century, radio never killed movies, and TV never killed radio. Everything finds its level in the media universe.”
― Phil Cooke

“In the online age, Christian organizations need to stop thinking of “missions” solely in terms of geographic boundaries, and shift our thinking to include the digital mission field.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“Stories work because we want to experience the emotions, feelings and passions of others who have encountered the challenges we face each day.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media