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“Seduction takes both sensitivity and insight. Seduction is about listening to customers and understanding their feelings, wants, needs, and motives. It’s understanding what people desperately want to hear about themselves and telling them just that.”
― Seducing Strangers: How to Get People to Buy What You're Selling
― Seducing Strangers: How to Get People to Buy What You're Selling
“Reputations are built one successfully fulfilled promise at a time.”
― Seducing Strangers: How to Get People to Buy What You're Selling
― Seducing Strangers: How to Get People to Buy What You're Selling
“The better a message works the first time, the worse it will work the next time. The more a message successfully reduces doubt, the less doubt there is to reduce.”
― Seducing Strangers: How to Get People to Buy What You're Selling
― Seducing Strangers: How to Get People to Buy What You're Selling
