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“there’s nothing wrong with ads. It’s how newspapers and radio stations and Tv channels pay the bills and turn a profit. But please stop the bullshit about the “conversations”.”
― Massimo Moruzzi, What Happened To Advertising? What Would Gossage Do?
“The web is an opportunity for those who understand that the web is a threat.”
― Massimo Moruzzi, 15 Questions About Online Advertising
“People read what interests them, and sometimes it’s an ad”.”
― Massimo Moruzzi, What Happened To Advertising? What Would Gossage Do?

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Massimo Moruzzi
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The Internet Ideology: From A as in Advertising to Z as in Zipcar The Internet Ideology
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