Steve Ettlinger > Quotes

“Oddly, most of the emphasis in U.S. beer promotion is on name recognition, so ads feature humor or social situations unrelated to the taste, ingredients, or general quality of the beer. In other words, while advertising should extol the virtues and the various features of a product, mega-brewed beer advertising tends to ignore the beer itself (don't get me started as to why). For examples, try a Swedish bikini team, baseball in the Rockies, and animated frogs. Get the idea? Fun, though. Great creativity. Effective, too. But they say little about beer.”
― Steve Ettlinger, Beer For Dummies