Katherine Shepard > Quotes

“The personality of an individual is decisions they take throughout their life using the experiences of their complete life.”
― Katherine Shepard, Reverse Psychology: The Dirty little secrets that you wish you knew

“You encourage the other person to do the opposite of what you want to do with the full expectation that they will rebel against you and end up doing what you really wanted them to do in the first place.”
― Katherine Shepard, Reverse Psychology: The Dirty little secrets that you wish you knew

“After all, you do not want to burst out laughing just because your mind has raced ahead and seen what is likely to happen when your chosen victim carries out the task that they thought you were totally opposed to.”
― Katherine Shepard, Reverse Psychology: The Dirty little secrets that you wish you knew

“But the illusion of scarcity works in lots of cases. We react to a perceived shortage by buying up the item, almost regardless of whether or not we want it. Fashion retailers do this all the time - there's only one of each size on display and they do not replenish the display until the item has been sold.”
― Katherine Shepard, Reverse Psychology: The Dirty little secrets that you wish you knew