Tim Brown > Quotes

“At IDEO we have dedicated rooms for our brainstorming sessions, and the rules are literally written on the walls: Defer judgment. Encourage wild ideas. Stay focused on the topic. The most important of them, I would argue, is "Build on the ideas of others.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“Optimism requires confidence, and confidence is built on trust. And trust, as we know, flows in both directions.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“the paradox of choice.” Most people don’t want more options; they just want what they want. When overwhelmed by choice, we tend to fall into behavioral patterns used by those whom Schwartz calls “optimizers”—people paralyzed by the fear that if they only waited a little while longer or searched a little harder, they could find what they think they want at the best possible price.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“The transformation of a business-as-usual culture into one focused on innovation and driven by design involves activities, decisions, and attitudes. Workshops help expose people to design thinking as a new approach. Pilot projects help market the benefits of design thinking within the organization. Leadership focuses the program of change and gives people permission to learn and experiment. Assembling interdisciplinary teams ensures that the effort is broadly based. Dedicated spaces such as the P&G Innovation Gym provide a resource for longer-term thinking and ensure that the effort will be sustained. Measurement of impacts, both quantitative and qualitative, helps make the business case and ensures that resources are appropriately allocated. It may make sense to establish incentives for business units to collaborate in new ways so that younger talent sees innovation as a path to success rather than as a career risk.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level

“The faster we make our ideas tangible, the sooner we will be able to evaluate them, refine them, and zero in on the best solution.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“Prototyping at work is giving form to an idea, allowing us to learn from it, evaluate it against others, and improve upon it.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“Brainstorming, ironically, is a structured way of breaking out of structure. It takes practice.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“To harvest the power of design thinking, individuals, teams, and whole organizations have to cultivate optimism.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“The job of the designer, to borrow a marvelous phrase from Peter Drucker, is “converting need into demand.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“The software engineers who labored over the interface would have probably resorted to the standard lament: “RTFM”—“Read the (ahem) Manual.” For design thinkers, however, behaviors are never right or wrong, but they are always meaningful.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level

“The evolution from design to design thinking is the story of the evolution from the creation of products to the analysis of the relationship between people and products, and from there to the relationship between people and people.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level

“factibilidad, lo que es posible funcionalmente en el futuro próximo; viabilidad, lo que es probable que pase a formar parte de un modelo de negocio sostenible y deseabilidad, lo que tiene sentido para las personas.”
― Tim Brown, Diseñar el cambio: Cómo el design thinking transforma organizaciones e inspira la innovación

“the experience blueprint takes the form of a physical document that guides the building of an experience. Unlike a prepared script or an operations manual, it connects the customer experience and the business opportunity.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“There is nothing more frustrating than coming up with the right answer to the wrong question.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“There is a popular saying around IDEO that “all of us are smarter than any of us,” and this is the key to unlocking the creative power of any organization.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“As long as there is no algorithm that will tell us how to bring divergent possibilities into a convergent reality or analytical detail into a synthetic whole, this talent will guarantee that accomplished design thinkers have a place in the world.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level

“Fail early to succeed sooner.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“There are many approaches to prototyping, but they share a single, paradoxical feature: They slow us down to speed us up. By taking the time to prototype our ideas, we avoid costly mistakes such as becoming too complex too early and sticking with a weak idea for too long. I”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“equilibrar las consideraciones técnicas, comerciales y humanas.”
― Tim Brown, Diseñar el cambio: Cómo el design thinking transforma organizaciones e inspira la innovación

“What they all shared was optimism, openness to experimentation, a love of storytelling, a need to collaborate, and an instinct to think with their hands—to build, to prototype, and to communicate complex ideas with masterful simplicity. They did not just do design, they lived design.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“With the emergence of digital music and the Internet, however, many more of us are once again making music instead of merely consuming it.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“The real innovation, however, was not just the hybrid electric motor but the large, colorful information display that gives drivers a minute-by-minute indication of fuel economy, constantly challenging them to improve the fuel efficiency of their driving.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“Design can help to improve our lives in the present. Design thinking can help us chart a path into the future.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“Good design thinkers observe. Great design thinkers observe the ordinary. Make it a rule that at least once a day you will stop and think about an ordinary situation.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“Prototypes need to be testable, but they do not need to be physical. Storyboards, scenarios, movies, and even improvised acting can produce highly successful prototypes—the more the better.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“Los diseñadores forman parte de los equipos fundadores de startups disruptivas de Silicon Valley y de todo el mundo. Los servicios de salud, las empresas de servicios financieros y las consultoras de gestión ahora emplean de forma regular a diseñadores, mientras los profesores llevan el design thinking a la guardería, al instituto y a todos los cursos que hay entre uno y otro nivel. Los métodos del diseñador, como ha demostrado mi amigo Roger Martin, han sido adoptados incluso por los militares. El design thinking ha alcanzado la mayoría de edad.”
― Tim Brown, Diseñar el cambio: Cómo el design thinking transforma organizaciones e inspira la innovación

“Design thinking relies on our ability to be intuitive, to recognize patterns, to construct ideas that have emotional meaning as well as functionality, to express ourselves in media other than words or symbols.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

“encontrar respuestas mejores a los retos a los que nos enfrentamos todos.”
― Tim Brown, Diseñar el cambio: Cómo el design thinking transforma organizaciones e inspira la innovación

“Lo que necesitamos es un planteamiento que aborde la innovación con un enfoque potente, efectivo y ampliamente accesible que se pueda integrar en todos los aspectos del negocio y la sociedad y que los individuos y los equipos puedan utilizar para generar ideas rompedoras que se implementen y que, por lo tanto, tengan un impacto.”
― Tim Brown, Diseñar el cambio: Cómo el design thinking transforma organizaciones e inspira la innovación

“All project work is bound by limits: limits of technology, limits of skill, limits of knowledge. But the calendar is probably the most insistent limit of them all because it brings us back to the bottom line.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation