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“Always use $$$ where possible Using a monetary value is always the best way to hold your audience’s attention and have them remember the KPI.”
― Brian Clifton, Successful Analytics ebook 2: Gain Business Insights By Managing Google Analytics

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“improving your website comes down to understanding the two key factors I define that determine success— visitor expectations and the user experience.”
― Brian Clifton, Successful Analytics ebook 1: Gain Business Insights By Managing Google Analytics

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