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“What is the financial return of that idea?' is often not the smartest question to ask. While numbers are certainly important, they tell only part of the story—and often not the most important part. Cost-benefit analysis (CBA) should be used to inform decisions, not to make them.”
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![The Idea-Driven Organization: Unlocking the Power in Bottom-Up Ideas [Large Print 16 Pt Edition]](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1718926708l/210678109._SX98_.jpg "The Idea-Driven Organization: Unlocking the Power in Bottom-Up Ideas [Large Print 16 Pt Edition]")
