Simon Kingsnorth > Quotes

“This is not, however, under the direct influence of the digital marketer. Your brand can be affected by company performance, positive or negative PR, growth or downsizing decisions, customer service performance, pricing and many more factors, some of which we have already touched on in the previous chapter.”
― Simon Kingsnorth, Digital Marketing Strategy: An Integrated Approach to Online Marketing

“In the 21st century, consumers expect sites that are available on any device with cross-device functionality and personalized experiences and they expect to be able to directly contact businesses and get a response within minutes.”
― Simon Kingsnorth, Digital Marketing Strategy: An Integrated Approach to Online Marketing

“focused on areas such as segmentation, optimizing for mobile devices and list cleansing.”
― Simon Kingsnorth, Digital Marketing Strategy: An Integrated Approach to Online Marketing