Carlos Gil > Quotes

“Most brand marketers that I meet want to have the biggest Instagram account in their industry. They think that if they don’t have a Facebook page with millions of ‘likes’ they’re not hitting critical mass, but they’re wrong. You don’t need thousands or millions to succeed in this game. But you do need people who care enough about your company to tell their friends about you. It’s no different from network marketing or multi-level marketing.”
― Carlos Gil, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

“The reason why many people and brands fail fast on social media is because despite doing ‘all of the right things’ (ie, posting daily across multiple social networks, creating visually pleasing content, etc), nobody’s paying attention to them, or if some are, they aren’t being engaged in a meaningful dialogue or relationship by the brand.”
― Carlos Gil, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI