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“Branding is a process that aims to shape how people view your company or product through its image and its foundational purpose. Ultimately, the idea is to create an emotional response.”
Radim Malinic, Book of Branding: A guide to creating brand identity for startups and beyond

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Book of Branding - a guide to creating brand identity for startups and beyond Book of Branding - a guide to creating brand identity for startups and beyond
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