Carlos Castillo > Quotes

“If you are targeting the right customers they will be more motivated by value than price.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“The only way you compete, the only way you succeed in competing, the only way you develop a brand, the only you can dominate in an industry is to find a way to add more value for other people’s lives than anyone else is adding. —Tony Robbins.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“Your price makes a statement about your credibility. The more you charge, the more people respect you!”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“Just add value to what you’re offering if you really want to win new business, but don’t reduce your price.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“Building your confidence is the number one key ingredient to building your business success.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“just realize you are a unique type of expert, because there’s always new opportunities you can take on.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“Even if you lack social proof, if you have confidence and behave like you have social proof already, you are on the leading path to moving up your perceived value.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“you are the one for him/her and the price you pick based on the value you are providing will be absolutely secondary to the core benefits you will provide.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“When you are fully passionate about your market, your products and your services, your heart, belief in yourself, and your enthusiasm will naturally command higher prices, and people will happily pay more to be around your energy.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“People will buy a product because of how it will make them feel, not because they “need” it. Create scarcity.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“Higher value work equals higher rates. Charging more than your competitors implies added value for your product or service.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“But if at the end of the day you are still too scared to raise your prices, I can tell you it’s because you are selling a commodity and not an added value with an emotional benefit your clients want”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“Find your own free time and use this stage of your life as an investment; finding your allies (your lifetime clients) will create astounding results for the rest of your life.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“To start asking for more, build your credibility first with strategic testimonials and a solid portfolio.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“Why double? Because you are positioning yourself as someone experienced, reliable, who offers what your clients value most, highly recommended by key influencers, and above all, extremely honest to guarantee results based on key concerns (or else you will act responsibly to live up to the credibility you’ve built), not to mention that your time becomes more valuable as the demand increases.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“Luxury feeds ego and helps people to achieve a sense of social advancement. It may not be a psychologically healthy frame of mind, but most people attach self-worth to the ownership of exclusive items.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“People are looking for efficient and convenient ways to simplify their life, save time, and make more money.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“Six factors that control how much we can charge o Confidence o Value o Social Proof o Authority o Passion o Positioning”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“It’s all about what your ideal clients really care and you are going to learn how to offer what that true, ideal client really wants and find their unmet needs so that you can offer the very best-in-class product and service out there and meet those needs. You won't be making empty promises or selling what you can’t deliver.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“Experience alone does not entitle you to a raise, but seeking and communicating what your client values does.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“Strategic testimonials is what will give you solid evidence to eventually charge more per hour or flat rate per service that will be fair to both you and the client.”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“You are very susceptible to price shoppers and have ZERO brand loyalty You'll attract clients who care more about price than quality”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“Any freelancer can become successful charging higher and higher rates if they’ve learned to become indispensable. As Ramit and Susanne say, Higher value work equals higher rates.5”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors

“lo que haces, suena tan fuerte que no escucho lo que dices”.”
― Carlos Castillo, De Jefe a Líder: Conviértete en el mejor líder que tus colaboradores han tenido.

“Testimonials are enough to convince people for now —Alex Chiu”
― Carlos Castillo, The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors