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“The life of any startup can be divided into two parts—before product/market fit and after product/market fit.”
Dave Parker, Trajectory: Startup: Ideation to Product/Market Fit
“You can increase your odds of success if you “kill bad ideas fast,” as Dave outlines in the book, rather than “fail fast.” Think of yourself as the first investor in your startup and apply the same discipline to your business that other investors will. Prioritize your resources and your time. Don’t follow your hunch; instead, follow the data.”
Dave Parker, Trajectory: Startup: Ideation to Product/Market Fit

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