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“Chance favors the connected mind.”
Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation
“The patterns are simple, but followed together, they make for a whole that is wiser than the sum of its parts. Go for a walk; cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle; reinvent. Build a tangled bank.”
Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation
“Bill Gates (and his successor at Microsoft, Ray Ozzie) are famous for taking annual reading vacations. During the year they deliberately cultivate a stack of reading material—much of it unrelated to their day-to-day focus at Microsoft—and then they take off for a week or two and do a deep dive into the words they’ve stockpiled. By compressing their intake into a matter of days, they give new ideas additional opportunities to network among themselves, for the simple reason that it’s easier to remember something that you read yesterday than it is to remember something you read six months ago.”
Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation
“The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table.”
Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation
“Being right keeps you in place. Being wrong forces you to explore.”
Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation
“This is not the wisdom of the crowd, but the wisdom of someone in the crowd. It’s not that the network itself is smart; it’s that the individuals get smarter because they’re connected to the network.”
Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation
“This is how great intellectual breakthroughs usually happen in practice. It is rarely the isolated genius having a eureka moment alone in the lab. Nor is it merely a question of building on precedent, of standing on the shoulders of giants, in Newton's famous phrase. Great breakthroughs are closer to what happens in a flood plain: a dozen separate tributaries converge, and the rising waters lift the genius high enough that he or she can see around the conceptual obstructions of the age.”
Steven Johnson, The Ghost Map: The Story of London's Most Terrifying Epidemic--and How It Changed Science, Cities, and the Modern World
“Good ideas may not want to be free, but they do want to connect, fuse, recombine. They want to reinvent themselves by crossing conceptual borders. They want to complete each other as much as they want to compete”
Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation
“Old ideas can sometimes use new buildings. New ideas must use old buildings.”
Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation
“Legendary innovators like Franklin, Snow, and Darwin all possess some common intellectual qualities—a certain quickness of mind, unbounded curiosity—but they also share one other defining attribute. They have a lot of hobbies.”
Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation
“When you don't have to ask for permission innovation thrives.”
Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation
“Most discoveries become imaginable at a very specific moment in history, after which point multiple people start to imagine them.”
Steven Johnson, How We Got to Now: Six Innovations That Made the Modern World
“How could so many intelligent people be so grievously wrong for such an extended period of time? How could they ignore so much overwhelming evidence that contradicted their most basic theories? These questions, too, deserve their own discipline: the sociology of error.”
Steven Johnson, The Ghost Map: The Story of London's Most Terrifying Epidemic—and How It Changed Science, Cities, and the Modern World
“the more disorganized your brain is, the smarter you are.”
Steven Johnson, Where Good Ideas Come From
“Darwin was constantly rereading his notes, discovering new implications.”
Steven Johnson, Where Good Ideas Come From
“So part of the secret of hunch cultivation is simple: write everything down.”
Steven Johnson, Where Good Ideas Come From
“When it first emerged, Twitter was widely derided as a frivolous distraction that was mostly good for telling your friends what you had for breakfast. Now it is being used to organize and share news about the Iranian political protests, to provide customer support for large corporations, to share interesting news items, and a thousand other applications that did not occur to the founders when they dreamed up the service in 2006. This is not just a case of cultural exaptation: people finding a new use for a tool designed to do something else. In Twitter's case, the users have been redesigning the tool itself. The convention of replying to another user with the @ symbol was spontaneously invented by the Twitter user base. Early Twitter users ported over a convention from the IRC messaging platform and began grouping a topic or event by the "hash-tag" as in "#30Rock" or "inauguration." The ability to search a live stream of tweets - which is likely to prove crucial to Twitter's ultimate business model, thanks to its advertising potential - was developed by another start-up altogether. Thanks to these innovations, following a live feed of tweets about an event - political debates or Lost episodes - has become a central part of the Twitter experience. But for the first year of Twitter's existence, that mode of interaction would have been technically impossible using Twitter. It's like inventing a toaster oven and then looking around a year later and discovering that all your customers have, on their own, figured out a way to turn it into a microwave.”
Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation
“But epidemics create a kind of history from below: they can be world-changing, but the participants are almost inevitably ordinary folk, following their established routines, not thinking for a second about how their actions will be recorded for posterity.”
Steven Johnson, The Ghost Map: The Story of London's Most Terrifying Epidemic--and How It Changed Science, Cities, and the Modern World
“Johannes Gutenberg’s printing press created a surge in demand for spectacles, as the new practice of reading made Europeans across the continent suddenly realize that they were farsighted; the market demand for spectacles encouraged a growing number of people to produce and experiment with lenses, which led to the invention of the microscope, which shortly thereafter enabled us to perceive that our bodies were made up of microscopic cells. You wouldn’t think that printing technology would have anything to do with the expansion of our vision down to the cellular scale, just as you wouldn’t have thought that the evolution of pollen would alter the design of a hummingbird’s wing. But that is the way change happens.”
Steven Johnson, How We Got to Now: Six Innovations That Made the Modern World
“Superstition, then and now, is not just a threat to the truth. It’s also a threat to national security.”
Steven Johnson, The Ghost Map: The Story of London's Most Terrifying Epidemic--and How It Changed Science, Cities, and the Modern World
“when one looks at innovation in nature and in culture, environments that build walls around good ideas tend to be less innovative in the long run than more open-ended environments.”
Steven Johnson, Where Good Ideas Come From
“We are often better served by connecting ideas than we are by protecting them... Environments that build walls around good ideas tend to be less innovative in the long run than more open-ended environments. Good ideas may not want to be free, but they want to connect, fuse, recombine.... They want to complete each other as much as they want to compete.

The single maxim that runs through the book: Where Good Ideas Come From .”
Steven Johnson
“A good idea is a network. A specific constellation of neurons—thousands of them—fire in sync with each other for the first time in your brain, and an idea pops into your consciousness.”
Steven Johnson, Where Good Ideas Come From
“We have a natural tendency to romanticize breakthrough innovations, imagining momentous ideas transcending their surroundings, a gifted mind somehow seeing over the detritus of old ideas and ossified tradition. But ideas are works of bricolage; they’re built out of that detritus.”
Steven Johnson, Where Good Ideas Come From
“And of course, if they do recognize that they are living through a historical crisis, it’s often too late—because, like it or not, the primary way that ordinary people create this distinct genre of history is by dying.”
Steven Johnson, The Ghost Map: The Story of London's Most Terrifying Epidemic--and How It Changed Science, Cities, and the Modern World
“Dense urban environments may do away with nature altogether—there are many vibrantly healthy neighborhoods in Paris or Manhattan that lack even a single tree—but they also perform the crucial service of reducing mankind’s environmental footprint. Compare the sewage system of a midsized city like Portland, Oregon, with the kind of waste management resources that would be required to support the same population dispersed across the countryside. Portland’s 500,000 inhabitants require two sewage treatment plants, connected by 2,000 miles of pipes. A rural population would require more than 100,000 septic tanks, and 7,000 miles of pipe. The rural waste system would be several times more expensive than the urban version.”
Steven Johnson, The Ghost Map: The Story of London's Most Terrifying Epidemic--and How It Changed Science, Cities, and the Modern World
“His research led him to one overwhelming conclusion, published in a seminal paper in 1975: big cities nurture subcultures much more effectively than suburbs or small towns.”
Steven Johnson, Where Good Ideas Come From
“The march of technology expands the space of possibility around us, but how we explore that space is up to us.”
Steven Johnson, How We Got to Now: Six Innovations That Made the Modern World
“The larger question is, as virologist Jonas Salk once asked, "Are we being good ancestors?”
Steven Johnson, How We Got to Now: Six Innovations That Made the Modern World
“The first is to embrace—as a matter of philosophy and public policy—the insights of science, in particular the fields that descend from the great Darwinian revolution that began only a matter of years after Snow’s death: genetics, evolutionary theory, environmental science. Our safety depends on being able to predict the evolutionary path that viruses and bacteria will take in the coming decades, just as safety in Snow’s day depended on the rational application of the scientific method to public-health matters. Superstition, then and now, is not just a threat to the truth. It’s also a threat to national security.”
Steven Johnson, The Ghost Map: The Story of London's Most Terrifying Epidemic--and How It Changed Science, Cities, and the Modern World

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