Bruce McCarthy > Quotes

“Fortunately, there are also some good ways to set priorities, and some core underlying principles to prioritization that you can adapt to your needs. Here we've described a few that we've found useful, including critical path analysis; Kano; desirability, feasibility, viability; and (Bruce's favorite) the ROI scorecard.”
― Bruce McCarthy, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

“Early on, Bruce wrote a draft chapter about getting to know your stakeholders on a personal level, such as meeting them for coffee outside of the office. Melissa read this chapter and felt uncomfortable with the advice. Because she is a woman, she might not want to invite a male coworker to meet her alone outside the office for fear of misunderstanding or the impression of impropriety.”
― Bruce McCarthy, Aligned