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“The imitation and transmission of media texts is only part of memetic participation. Bricolage and poaching—the social processes that guide these multimodal texts—demonstrate the inadequacy of an emphasis on imitation in memetics. At the least, they force us to acknowledge that imitation is only the beginning of reappropriation.”
― The World Made Meme: Public Conversations and Participatory Media
― The World Made Meme: Public Conversations and Participatory Media
