Benjamin Teal > Quotes

“The sooner you can break free from the public persona, the sooner you can have a Value Driven Business that affords you the life you want and deserve.”
― Benjamin Teal, The Value Driven Business: The Simple Strategy To Create A Business You Love

“It’s not about you. It might begin with you and the guard rails you put up around your business. But it is about adding value to your customer’s life. It's about understanding their core desires and values.”
― Benjamin Teal, The Value Driven Business: The Simple Strategy To Create A Business You Love

“Building a business is about the relationship and the value you bring to it. And the relationship starts with you providing that value.”
― Benjamin Teal, The Value Driven Business: The Simple Strategy To Create A Business You Love

“Here’s the new framework:
Step One: Define what you value most.
Step Two: Define your areas of expertise.
Step Three: Find out what people want.
Step Four: Find the areas where Steps 1, 2 and 3 overlap.
Step Five: Deliver value to the people!”
― Benjamin Teal, The Value Driven Business: The Simple Strategy To Create A Business You Love

“If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.”
~ Jim Rohn”
― Benjamin Teal, The Value Driven Business: The Simple Strategy To Create A Business You Love

“if you don’t have customers, you don’t have a business. And if you don’t have customers that that find value in what you are offering, you won’t have business that generates value for you.”
― Benjamin Teal, The Value Driven Business: The Simple Strategy To Create A Business You Love

“In a 1998 Business Week article, when talking about customer focus groups, Steve said, “It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” Does that mean you shouldn’t listen to your customers? Absolutely not. Just a year earlier, at the 1997 World Wide Developer Conference, Steve had this to say about customers: “You’ve got to start with the customer experience and work backwards to the technology… I’ve made this mistake probably more than anybody else in this room… As we have tried to come up with a strategy and a vision for Apple, it started with ‘What incredible benefits can we give to the customer? Where can we take the customer?’… I think that’s the right path to take.” Whoa! Doesn’t that contradict all of the others statements? No. And here’s why. The key phrase is “what incredible benefits can we give to the customer.” It’s in the benefits. The value you deliver.”
― Benjamin Teal, The Value Driven Business: The Simple Strategy To Create A Business You Love

“And once they know you are listening to them, your potential customers will begin to listen to - and trust - you in return.”
― Benjamin Teal, The Value Driven Business: The Simple Strategy To Create A Business You Love