Dan Kennedy > Quotes

“For me, I think it was a little easier to write thinking that nobody was listening.”
― Dan Kennedy

“On the TV screen right now, it's 1975, and Jimmy Page is playing like a man who answers to nobody. A man existing in that seductive state of extended adolescence that rock legends bask in, a man connected to something in the universe larger than even the sum total of the legendary Led Zeppelin, playing guitar because that is so clearly what he was put here to do. And it's wrong to expect that kind of divine moment to last forever, and to expect an artist to stay in 1975. Fact is, ten minutes ago I saw the guy onscreen right downstairs, coming off the trading floor of the stock exchange with a banker carrying his guitar cases for him. I sit cross-legged on the floor on a workday staring into my cereal bowl, thinking about how we all change. We all grow up. We all move on, one way or another, whether we want to or not.”
― Dan Kennedy, Rock On: An Office Power Ballad

“I spent a long time writing in obscurity. You'll spend a long time writing in obscurity. ”
― Dan Kennedy

“Today when I was walking down an endless maze of white picket fences back to the train station, a little boy playing in his front yard runs up to the fence and looks at me...looks at me with eyes that take it all in...maybe he will say,

'Start writing. On the train. Tonight. In that gay little journal you carry around with you. It's what you naturally do, ever since the sixth grade, except this time it will be notes for this book. You'll be like a huge 33 year old goony sixth grader with a book deal writing on some lame ass commuter train. Now Go! Go on!'

Whatever he says, he will deliver the message that all of us have lost the ability to say in our jaded adult lives. Maybe how our lives finally change but only when it is right for our lives to change. That we are not in control of this thing. I look back at him just before making my turn on the last part of my walk toward the train. It feels like slow motion as he sizes me up that one last time. He opens his mouth and the words come out: 'Hey mister, why dont you have a car?'
Oh, man.”
― Dan Kennedy

“There is usually a time in life when one wakes up wondering where life is leading, the future still a rushing brace of questions and ambition and opportunity. lately for Matthew, waking up feels like one thousand rhetorical questions asked without urgency, in sleepy disbelief. The one currently wedged into the head like something parasitic with spiny little fins or teeth to anchor in with is this: Am I living in a Goddam Steely Dan song?”
― Dan Kennedy, American Spirit

“Here is what I say to the children who are our future: never underestimate how denial and a good old-fashioned mild learning disability can team up to come off as unwavering self-confidence.”
― Dan Kennedy, Rock On: An Office Power Ballad

“There’s a story about legendary copywriter Gary Halbert, who once asked a room of aspiring writers, “Imagine you’re opening a hamburger stand on the beach—what do you need most to succeed?” Answers included, “secret sauce,” and “great location” and “quality meat.” Halbert replied, “You missed the most important thing—A STARVING CROWD.” Your job is to find that “starving crowd” who can’t live without what it is you have to offer. What we want to do in terms of targeting is to find good, prospective customers for our business that can be reached affordably, that are likely to buy, that are able to buy, and preferably who already know of us, or are likely to trust us. Once you get this down, and you nail exactly who your slam-dunk customer truly is—the person you absolutely want to do business with over and again—then you’ll be able to make your marketing “magnetic” because you’ll be using words and phrases that’ll attract your target audience. This makes your job much easier, because you can talk to them using language they relate to about what it is they really want.”
― Dan Kennedy, Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

“One of the most important jobs of the entrepreneur is to use his mind to create order, to organize information, and to separate fact from opinion or fiction. This requires time and time management.”
― Dan Kennedy

“Doing nothing with even one lead is like flushing money down the toilet. It is a serious lapse in judgment and waste of precious resources every time you fail to follow-up with every lead or every customer.”
― Dan Kennedy, Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

“You take refuge in pets, and then there are pets that you love more than you thought you could, and the years go by fast, and suddenly you're standing there watching as they don't die quickly from the injection like the vet assured you they would. And you stand there feeling like once again you're screwing up the bigger plan that something up there must have, trying to snuff this innocent thing out quietly and quickly because of what happened inside of its liver, heart, and kidneys; because they said there would be only painful weeks left anyway; weeks of more breakdown and bad cell division, bleeding, dehydration; you couldn't stand seeing the pain, the blood coming up again, and innocent eyes full of confusion and so you said yes. You think you're being strong again, you agree, you bring her in, one quick little tiny sting and then it's off to sleep in heaven, if animals can get in. The paw is shaved, the little sting happens, you put her favorite toy down next to the cold, clear, thin hose full of a drip of who knows, the hose that has no idea what it's really doing today, the tube you keep second-guessing. But, go, just go, just go, just do this, fuck, nobody's ever going to explain it, do it, do it, do it. And suddenly she's full of life again, looking at you like you've made yet another mistake on this planet, how the fuck did this happen, how does any of it happen, cats, dogs, babies, parents, all turned to fucking angels living in a place you aren't even sure you believe in.”
― Dan Kennedy, American Spirit

“How is it that adulthood becomes like walking into a new school and never wanting to meet a soul, and somehow knowing that this time the feeling wouldn’t wear off after the first or second week of classes?”
― Dan Kennedy, American Spirit: A Novel

“When the angry jerking about and spitting stops, the serenity starts.”
― Dan Kennedy, American Spirit