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“Nothing is more humbling than to look with a strong magnifying glass at an insect so tiny that the naked eye sees only the barest speck and to discover that nevertheless it is sculpted and articulated and striped with the same care and imagination as a zebra. Apparently it does not occur to nature whether or not a creature is within our range of vision, and the suspicion arises that even the zebra was not designed for our benefit.”
Rudolf Arnheim
“All perceiving is also thinking, all reasoning is also intuition, all observation is also invention.”
Rudolf Arnheim
“The line that describes the beautiful is elliptical. It has simplicity and constant change. It cannot be described by a compass, and it changes direction at every one of its points.”
Rudolf Arnheim
“Every great artist gives birth to a new universe, in which the familiar things look the way they have never before looked to anyone.”
Rudolf Arnheim, Art and Visual Perception: A Psychology of the Creative Eye
“The more perfect our means of direct experience, the more easily we are caught by the dangerous illusion that perceiving is tantamount to knowing and understanding.”
Rudolf Arnheim
“Man’s striving for order, of which art is but one manifestation, derives from a similar universal tendency throughout the organic world; it is also paralleled by, and perhaps derived from, the striving towards the state of simplest structure in physical systems.”
Rudolf Arnheim
“The mere exposure to masterworks does not suffice. Too many persons visit museums and collect picture books without ever gaining access to art. The inborn capacity to understand through the eyes has been put to sleep and must be reawakened. This is best accomplished by handling pencils, brushes, chisels and perhaps cameras.”
Rudolf Arnheim, Art and Visual Perception: A Psychology of the Creative Eye
“A system is in equilibrium when the forces constituting it are arranged in such a way as to compensate each other, like the two weights pulling at the arms of a pair of scales.”
Rudolf Arnheim
“Both art and science are bent on the understanding of the forces that shape existence, and both call for a dedication to what is. Neither of them can tolerate capricious subjectivity because both are subject to their criteria of truth. Both require precision, order, and discipline because no comprehensible statement can be made without these. Both accept the sensory world as what the Middle Ages called signatura regrum, the signature of things, but in quite different ways.”
Rudolf Arnheim
“Every great narrative contains its end in its beginning and its beginning in its end,”
Rudolf Arnheim, Art and Visual Perception: A Psychology of the Creative Eye
“Today we no longer regard the universe as the cause of our own undeserved troubles but perhaps, on the contrary, as the last refuge from the mismanagement of our earthly affairs.”
Rudolf Arnheim
“Furthermore, order is a necessary condition for making a structure function. A physical mechanism, be it a team of laborers, the body of an animal, or a machine, can work only if it is in physical order.”
Rudolf Arnheim
“The absurd consequences of neglecting structure but using the concept of order just the same are evident if one examines the present terminology of information theory.”
Rudolf Arnheim
“What is so 'only' about 'yourself'? Is not the first thing one has to learn in this respect that to do something for yourself--I mean, the right kind of thing--is just as valuable and ethical than to do it for somebody else? Wouldn't you say that the good feeling we get simply because we did 'it' (whatever) for somebody else is cheating, in that it postpones the question: what is it good for?”
Rudolf Arnheim
“Entropy theory is indeed a first attempt to deal with global form; but it has not been dealing with structure. All it says is that a large sum of elements may have properties not found in a smaller sample of them.

Entropy theory, on the other hand, is not concerned with the probability of succession in a series of items but with the overall distribution of kinds of items in a given arrangement.”
Rudolf Arnheim
“Our experiences and ideas tend to be common but not deep, or deep but not common.”
Rudolf Arnheim, Art and Visual Perception: A Psychology of the Creative Eye
“People took the silence of the movies for granted because they never quite lost the feeling that what they saw was after all only pictures.”
Rudolf Arnheim

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