David Meerman Scott > Quotes

“Nobody cares about your products (Except You)”
― David Meerman Scott, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

“Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.”
― David Meerman Scott, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

“Tweaking bad Web content is just putting lipstick on a pig.”
― David Meerman Scott, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

“When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.”
― David Meerman Scott, The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

“In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don’t realize that they have a much better option—they can tell their story directly to an interested market.”
― David Meerman Scott, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

“A buyer persona profile is a short biography of the typical customer, not just a job description but a person description,” says Adele Revella,”
― David Meerman Scott, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

“The theory of the long tail as popularized by Chris Anderson in his book of the same name is that our culture and economy are increasingly shifting away from a focus on a relatively small number of major hits (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economically attractive as mainstream fare. 5”
― David Meerman Scott, The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

“GrabCAD is an online community of more than one million mechanical engineers. Hardi Meybaum, a young entrepreneur from Estonia, founded the venture-funded company to serve as a place where mechanical engineers much like him could share their computer-aided design (CAD) 3-D models.”
― David Meerman Scott, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

“there were 6.8 billion mobile subscriptions at the end of 2013—that's 96 cell phone subscriptions for every 100 people in the world, a greater percentage of people than have access to a toothbrush. So it's no surprise that, in order to reach the individuals who would be interested in their organizations, smart marketers everywhere have altered the way they think about marketing and PR.”
― David Meerman Scott, The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

“Who are my readers? How do I reach them? What are their motivations? What are the problems I can help them solve? How can I entertain them and inform them at the same time? What content will compel them to purchase what I have to offer? To be successful, you need to do the same thing.”
― David Meerman Scott, The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

“In PR, it's not about clip books. It's about reaching our buyers.”
― David Meerman Scott, The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

“Consider your own answers to these questions. In the past two months, either privately or professionally, in order to find an answer to a problem or research (or buy) a product, have you: (1) Responded to a direct-mail advertisement? (2) Used magazines, newspapers, TV, or radio? (3) Used Google or another search engine? (4) Emailed a friend, colleague, or family member (or used instant messaging, chat rooms, or equivalent) and received as a response a URL, which you then clicked to visit the web site? (Apologies to those of you who have answered these questions already.)”
― David Meerman Scott, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

“Organize your marketing team in this way: You want someone responsible for “getting found” (filling the top of your funnel), someone responsible for “converting” the folks who are getting pulled in, and someone responsible for “analyzing” the numbers and helping you make better decisions.”
― David Meerman Scott, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History