Cathy Hackl > Quotes

“Despite all this innovation over a century and a half, nothing fundamentally changed about storytelling.”
― Cathy Hackl, Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications

“Businesses that get involved in the creation of the metaverse early will have a distinctive early-adopter advantage, allowing them to have more ownership of the metaverse's total available market and culture as it becomes mainstream.”
― Cathy Hackl, Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World

“From a logical standpoint, it’s more likely that the future will be “protopian.” The world won’t be perfect and happy, but it won’t be an abysmal dystopia either. This means there will be positives and negatives, but overall, it will be a better world. Digital marketing consultant Marcus Wong writes, “Protopia defines a state where we’re no longer fighting for survival (Dystopia), nor are we accepting perfection (Utopia…. Every opportunity to create something new, something faster, something ‘better’—creates a new world of problems that we would have never initially created. This is not a bad thing; some problems are good to have.”[29] In short, we can’t eliminate problems without introducing new ones. This is why we will see progress, but not perfection.[30] Will robots take some workers’ jobs? Yes. There will be automation, but automation will also generate new jobs.”
― Cathy Hackl, The Augmented Workforce: How the Metaverse Will Impact Every Dollar You Make

“Don’t have advertising that’s distracting; instead have it enhance the experience.”
― Cathy Hackl, Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications

“In 2023 the average thousand-dollar laptop will have the same computing power as a human brain (roughly 1016 cycles per second). Twenty-five years after that, that same average laptop will have the power of all the human brains currently on Earth.”
― Cathy Hackl, The Augmented Workforce: How the Metaverse Will Impact Every Dollar You Make

“Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” Ferris Bueller, 1986”
― Cathy Hackl, Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications