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“The relic of the “why” of advertising seems to still persist: Since I, as the advertiser, am paying, you have to put up with whatever I dish out. But think of it this way: just because my date pays for my ticket or dinner, does that give them license to do anything they want? No.”
― Beyond Advertising: Creating Value Through All Customer Touchpoints
― Beyond Advertising: Creating Value Through All Customer Touchpoints
“Women will be at least 50 percent of the communications community workforce … from executive suite to interns. Why? The “integrated” agency will be technology-enabled and remote-work friendly, which will allow “stay at home” women with children to be fully enabled contributors. Plus, the next five years will see more women in technology, and creative technology will subsume analog technology. — Mike Donahue, Founder, Connect the Dots (2013)”
― Beyond Advertising: Creating Value Through All Customer Touchpoints
― Beyond Advertising: Creating Value Through All Customer Touchpoints
