Perry Marshall > Quotes

“1. No cold calling. Ever. You should attempt to sell only to warm leads. 2. Before you try to sell anything, you must know how much you’re willing to pay to get a new customer. 3. A prospect who “finds” you first is more likely to buy from you than if you find him. 4. You will dramatically enhance your credibility as a salesperson by authoring, speaking, and publishing quality information. 5. Generate leads with information about solving problems, not information about the product itself. 6. You can attain the best negotiating position with customers only when your marketing generates “deal flow” that exceeds your capacity. 7. The most valuable asset you can own is a well-maintained customer database, because people who’ve already bought from you are way easier to sell to than strangers.”
― Perry Marshall, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“The Five Power Disqualifiers® are: 1. Do they have the money? 2. Do they have a bleeding neck—an urgent problem that must be solved now? 3. Do they buy into your unique selling proposition? 4. Do they have the ability to say YES? 5. Does what you sell fit in with their overall plans?”
― Perry Marshall, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“If you find a path with no obstacles, it probably doesn’t lead anywhere.” —FRANK HOWARD CLARK”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“80/20 applies to almost everything in business that you can count. ▷ Almost every frustration you have in sales has something to do with ignoring 80/20.”
― Perry Marshall, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“First master the fundamentals.” —LARRY BIRD”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“Selling to the right person is more important than all the sales methods, copywriting techniques, and negotiation tactics in the world. Because the wrong person doesn’t have the money. Or the wrong person doesn’t care. The wrong person won’t be persuaded by anything.”
― Perry Marshall, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“have not failed. I’ve just found 10,000 ways that won’t work.”
― Perry Marshall, Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

“if you’re not tracking conversions from click, to sales lead, to sale, then odds are 80 percent of your traffic is not converting to sales and you don’t know it.”
― Perry Marshall, Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

“create your site with”
― Perry Marshall, Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

“The 15 possible identifiers are: Email, Phone Number, Mobile Advertiser ID, First Name, Last Name, ZIP/Postal Code, City, State/Province, Country, Date of Birth, Year of Birth, Gender, Age, Facebook App User ID, Facebook Page User ID. The most common ones are First Name, Last Name, Phone, and Email.”
― Perry Marshall, Ultimate Guide to Facebook Advertising

“Equality is spiritual”
― Perry Marshall, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“No web tracking system I’ve ever seen gives perfectly accurate numbers. But dollars in the bank—that’s a pretty reliable measure.”
― Perry Marshall, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“THE SEVEN CARDINAL RULES OF THE 80/20 SALES PRO These are the seven cardinal rules of the 80/20 sales professional: 1. No cold calling. Ever. You should attempt to sell only to warm leads. 2. Before you try to sell anything, you must know how much you’re willing to pay to get a new customer. 3. A prospect who “finds” you first is more likely to buy from you than if you find him. 4. You will dramatically enhance your credibility as a salesperson by authoring, speaking, and publishing quality information. 5. Generate leads with information about solving problems, not information about the product itself. 6. You can attain the best negotiating position with customers only when your marketing generates “deal flow” that exceeds your capacity. 7. The most valuable asset you can own is a well-maintained customer database, because people who’ve already bought from you are way easier to sell to than strangers.”
― Perry Marshall, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.” —MARK ZUCKERBERG”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“PHONE”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“Why Do People Spend Insane Amounts of Money? Here’s a little marketing secret for you: Almost everybody has at least one passion, one interest, one obsession where they’ll gleefully spend irrational amounts of money. For some it’s makeup or shoes. For some it’s rock concerts. For some it’s bowling. For some it’s bird watching. For some it’s skiing.”
― Perry Marshall, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“In our business, we preach “Aducation.” The idea is simple but powerful: Create ads that are, in and of themselves, helpful and useful, so that even if viewers don’t follow you any further online, at least they’ve had a positive, valuable experience with your brand. This strategy helps build rapport and foster a good relationship between the brand and the viewer, and it means you don’t bombard (or worse, annoy) your viewers with a pushy sales message.”
― Perry Marshall, Ultimate Guide to Google Ads

“Relevance, Clarity, and Accuracy “Relevance” and “accuracy” refer to how well your ad copy matches what’s on your landing page. “Clarity” covers a wider variety of sins you’ll need to avoid, including:          Missing lines of text          Excessive spacing          “Extremely bad grammar” (This is Google’s exact wording, implying that they’ll allow a modicum of imperfect grammar.)          Generic call-to-action phrases (such as “click here” or “+1”).          Using characters for anything other than their intended or usual meaning. For example, the greater-than “>” symbol is fine if you’re using it to indicate that something actually is greater than something else. But you can’t use it as an arrow.          Words in all-capitals          Bad spelling          Repetition. For example, “Buy! Buy! Buy!” would be flagged as unacceptable. Follow the above guidelines when you build your ads and you’ll be fine 99 percent of the time. Still, be sure and visit the AdWords Policy Center page and review their directions. SYSTEMATICALLY”
― Perry Marshall, Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

“What’s the difference between a novice airplane pilot and a veteran? Ask any expert and they’ll tell you: A beginner relies on sight and gut feeling, while an experienced professional relies on instruments.”
― Perry Marshall, Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

“4–5:   Helpful. If your final score is 4 or 5, then paid advertising on Facebook has the potential to bring you more customers, but it will take a bit of work, and it probably should not be your primary source of traffic. The biggest benefit of being on Facebook is to provide you another channel to connect to existing customers and to collect detailed customer demographics.”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“Photo posts and video posts typically get most engagement and organic boost; however, link posts can give you the best ROI on your ad spend in many cases. The reason for this is because the image in your link post will redirect straight to your landing page or offer, unlike a photo post or video post.”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“80 percent of success is showing up”? The phrase takes on a whole new meaning in the 21st century. If your restaurant just shows up on Google and its search partners when people type in the right phrase, a starving crowd will bust your doors down. They’ll fill every table and flood the kitchen with orders. If they like the daily special and the desserts, they’ll come back and eat again and again. There’s a feast going on—if you show up.”
― Perry Marshall, Ultimate Guide to Google Ads

“Facebook gives you a maximum budget with this option instead of a daily budget option. After you submit the boosted post Facebook will spread that maximum budget out over a few days, depending on what you choose. Facebook gives you a range to choose from (most likely from one to seven days) in which your budget will be spread out over that period of time. You also have the ability to go in and pause the campaign at any time after you submit it.”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“produce new species. One set of parents can produce offspring”
― Perry Marshall, Evolution 2.0: Breaking the Deadlock Between Darwin and Design

“80 percent of the 80 percent of traffic is on 20 percent of the 20 percent of roads.”
― Perry Marshall, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“FREE”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“If you scored 6 or above, you should devour every word of this book. If you scored 5 or lower, there is still a lot of useful content for you here, but some chapters will be less important because you likely will be spending only tens of dollars, not tens of thousands of dollars, on Facebook ads. Read extra carefully Chapters 17, 18, and 19.”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“80/20 says 80 percent of your results come from 20 percent of your efforts, and 20 percent of your results come from the other 80 percent.”
― Perry Marshall, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“Everything you do inside an AdWords account is a little science experiment.”
― Perry Marshall, Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

“The weight of an argument may often be multiplied by making it specific. Say that a tungsten lamp gives more light than a carbon and you leave some doubt. Say it gives three and one-third times the light and people realize that you have made tests and comparisons.”
― Perry Marshall, Ultimate Guide to Google Ads