Gary L. Ray > Quotes

“If you own a store for long, you’ll notice something I call the NPC effect. This describes how most people treat store owners: as non-player characters, to use a roleplaying expression. A shopkeeper usually has useful information and something to sell, but they’re generally invisible to heroes obsessed with their main quest.”
― Gary L. Ray, Friendly Local Game Store: A Five-Year Path to a Middle-Class Income