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“Schutz correctly theorized that all human behavior and interaction is motivated by three fundamental desires to feel: 1. Important and significant. 2. Competent and capable. 3. Liked and accepted.”
― Thomas Lockwood, Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions
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Books by Thomas Lockwood

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value Design Thinking
452 ratings
Building Design Strategy: Using Design to Achieve Key Business Objectives Building Design Strategy
40 ratings
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Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions Innovation by Design
116 ratings
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