Jay Conrad Levinson > Quotes

“if you can talk to them about themselves, you'll have their full attention.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“If you can't convert those people to paying customers, you'll have failed at one of Internet marketing's necessities—converting visitors to customers.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“you don't need many. You need only one good one.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“There are two great days in a person’s life—the day we were born and the day we discover why.” —William Barclay”
― Jay Conrad Levinson, The Best of Guerrilla Marketing: Guerrilla Marketing Remix

“quality is not what you put into your product or service but what your customers get out of it.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“instead of saying "fifty-five and older," say "fifty-five and better.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Creativity comes from knowledge. You must have knowledge of your own product or service, your competition, your target audience, your marketing area, the economy, current events, and the trends of the time. With this knowledge, you’ll have what it takes to develop a creative marketing program, and you’ll produce creative marketing materials.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Know what message (strengths/accomplishments) you want to get across during the interview. Answer questions in two parts—what they want to know and what you want them to know.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“The road to profitability is paved with credibility. Credibility is something you earn by how you market, where you market, how you treat people, how you act, and your overall level of professionalism. Away from the business arena, the term is street cred, and it's the road to respect.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Relationship innovation is more important to women than product innovation is.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Because they are so intimidated and worried about making mistakes, they simply don't do it.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“1. The brain uses images to help the conscious mind understand.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Job hunting is a do-it-yourself activity. There is just no way around it.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Many people mistakenly try to decide if they want the job during the interview. Big mistake! This will distract you during the interview, and your lack of focus will be apparent to the interviewer. Focus on getting the offer.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Traditional marketing identifies the heavy weapons of marketing: radio, TV, newspapers, magazines, direct mail, and the Internet.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“You are your own marketing weapon—not only the things you say and do but also the things you are and believe. According to studies reported in Time magazine, the best five personality traits for you to possess are extroversion, agreeableness, emotional stability, conscientiousness, and openness to experience. It also helps immensely if you like and are fascinated by people.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“To get at these opportunities, you need to relearn how to search for opportunities and articulate your value to employers in terms they can understand.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“Brain righties love open space.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“marketing has a beginning and a middle but not an ending.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“75-25 rule: 75 percent of your newsletter should give solid information of worth and value; 25 percent can give selling information.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Research has shown that 63 percent of Americans will pay as much as 36 percent more to patronize a business that is environmentally friendly.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“advertising or PR, which gives a short burst of traffic, search engine optimization can increase traffic to your site for months or years.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“Candidates who reach out to recruiters through LinkedIn are much more likely to break through the clutter and get recruiters’ attention than are people who simply send in a resume and/or leave a voice mail.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“marketing identifies two hundred weapons of marketing, and many of them are free.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“5. The unconscious mind makes decisions before consulting the conscious.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“• Avoid the worst months for direct mail: March, May, and June; the best months are January, February, and October. The period January through March is best for business direct mail.”
― Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

“All jobs are temporary in the new economy—henceforth you always need to be looking for the next opportunity.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

“On Jobs in Pods, you can hear the hiring manager (or recruiter) tell you specifics about the job, and what impresses them in a job interview.”
― Jay Conrad Levinson, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today